Snagit is a premium screen capture, image editing, and documentation creation tool used across organisations to create how-tos, informal video demonstrations, and professional illustrations to enhance presentations. Our Marketing Executive, May Vagharia spoke to Daniela Maurer, Regional Sales Manager, EMEA at TechSmith Corporation about all things Snagit 2020.

Tell us a bit about TechSmith SnagIt?
TechSmith screen capture software and solutions are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons, and everyday communication. Our flagship products Snagit and Camtasia are easy for anyone to use.

Founded in 1987, TechSmith has a level of experience that start-ups lack. Snagit and Camtasia are market leaders in screen capture and productivity categories. That’s why billions of images and videos have been created with our products by more than 50 million people across 193 countries.

You’ve recently launched the new version of Snagit, tell us a little bit about the product and what’s new?
Snagit 2020 is more than a screenshot and screen recording tool. Now you can create professional-looking technical documentation and instructional content right inside Snagit.

Snagit 2020 comes complete with a wide array of pre-made Templates to help you share technical knowledge at a glance in a way that looks clean and professional. That means it’s easier than ever to create content. Just choose your layout and go.

Snagit has always been the perfect tool for quick and easy screen recordings, but what if you want to create video from a series of screenshots? Now, with Create Video from Images, you can talk and draw over a series of screenshots without the pressure of having to get it perfect every time. And there’s a ton of flexibility, too. Want to record your webcam while you narrate? You can do that. Want to record the mouse cursor? You can do that, too.

Snagit 2020 makes it even easier to share knowledge, especially in corporate environments. In addition to our already huge array of sharing options, we’ve added sharing direct to popular collaboration platforms Box and Slack.

We are also introducing a new Snagit Certification program — available to anyone who purchases Snagit Maintenance. Snagit Certification provides exclusive access to a new way to learn all of Snagit’s most useful and advanced features.

So, who do you see as the main users of Snagit and what type of tasks are they using Snagit to improve?
Workplace technology is getting more complicated by the day. Unlike a decade ago, today’s workers may need to know five, 10, or even 20 different pieces of software to do their jobs. And, as the pace of technology changes increase, it can seem as though we’re always learning a new technology or teaching it to someone else.

For many people, Snagit has been their go-to tool for creating rich and easy-to-understand tutorial, how-to, and instructional content at work. Snagit 2020 takes it even further. Now, anyone can take a complex set of instructions and boil it down to something really simple and easy to follow. Whether it’s a video, a gif, a how-to guide, or more, Snagit can do it all.

What are your top tips for positioning and selling Snagit to potential new users?
When positioning Snagit to potential new users we like to focus on the problems they are trying to solve. For many people, Snagit is their go-to tool for explaining things at work. Think about how many times you have to help a co-worker learn a new software tool or explain how to do something to a customer. Snagit screen capture and recording software helps you quickly capture a process, add your explanation, and create visual instructions that are easy to understand.

Finally, how do you support your partners to taking Snagit to market?
TechSmith provides active support to its partners. We offer account mapping to help identify opportunities and will sit in as silent observers on calls if asked. Whenever our partners might need us, we are there, without overstepping. We work as a team with our partners, pursuing and celebrating each other’s mutual success.

The TechSmith Partner Portal lets you access and download training content, sales resources, and marketing tools anytime you need them. We provide free technical support to both you and your clients pre- and post-sales and access to dedicated reseller support by phone and email.

Get to know Snagit by requesting a Not for Resale license so you can use it for your own work and share personal experience with clients and customers.


About the Author

Daniela Maurer is the European Sales Manager for TechSmith. She is focused on empowering TechSmith’s European sales partners to provide their customers with the knowledge sharing, screen capture, media creation, and visual communication tools they need. TechSmith’s software solutions are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons, and everyday communication. Daniela enjoys working with customers across Europe and managing a multi-national team.